The look, navigation and statement you are sending to your audience. Done right they stay, done wrong you lost them.
The way a site works as opposed to look. The back side of a website. Coders dream also known as server side
Your in business but do the search engines know this? Proper SEO is a long term process to rank higher in results.
Marketing & Branding
The guy on the corner twirling a sign is not this. What will drive customers to you and how will they tell their friends? That’s this.