About the project:
The goal for this project was quantifiable lead generation.
Client: The Student Movers
We started with a custom static responsive landing page design. The end result is a super fast, high conversion landing page that works as great on mobile as it does on desktop.
Lead generation came from the management of a Pay-Per-Click (PPC) campaign. To track the performance of our efforts, we utilized the Google Tag Manager to track analytics. Additionally, we introduced call tracking to measure our efforts whenever someone called the phone number on the landing page. Lastly, we tracked lead capture form submissions by triggering a conversion call upon success.
Our efforts paid off by generating more than double the amount of leads in the period we ran the campaign.