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About the project:

The folks at Darling Son’s Intl heavy equipment sales & rentals reached out to redesign their website. Their number one issue is content management. Their old site was a heavily out-dated static frame-based website with hundreds of files that was cumbersome to update the content. Since their inventory frequently changes, they needed a way to easily update their website from any device – including mobile.

Project Details:

Client: Darling Sons Intl.

Demo: https://darlingsons.com


The solution was to build a custom WordPress theme with an inventory custom post type that made it easy to update the website with equipment from any device. There’s a lot of functionality built into the theme, so let’s dive right in.

The WordPress Customizer allows for easily managing the global theme elements, like the logo, primary theme color, phone number, etc. There were a total of 8 custom widgets that were created to give the client even more control regarding content placement. The Inventory custom post type has two custom taxonomies – Brands and Types, making it easier to segment and filter the inventory.

The loan calculator widget is a custom widget that uses JQuery to asynchronously validate and calculate the monthly loan payment estimate.

The rental rates page is easily managed without having to mess with any code. Previously, this was a static image that was cumbersome to edit.

Every aspect of this theme was designed to make it easy for the client to manage, and allow for maximum customization potential. The client is beyond thrilled with their newly redesigned website.