About the project:
A website dedicated to offering clients with substance abuse treatment services by connecting them through a hotline. The original website was not user-friendly, contained too many depressing images, and needed help with conversions.
Client: The Detox & Treatment Helpline
Date: November 30, 2018
A custom, responsive, and modern WordPress theme was created with conversions in mind. Just on the homepage alone, there are seven calls to action to direct people to the hotline or contact form.
One of the ways we appeal to more people with this design is by showcasing images of hope. In addition, a custom logo was created with hope in mind. The logo is vectored to allow for infinite scaling of the image for print.
Additionally, the client also required that the contact form integrate with their Infusionsoft account for customer relationship management and email marketing. The contact form integrates into the Infusionsoft API and tags the contact for easy contact list segmentation within Infusionsoft.